The project aimed to design a feature that boosted user activation, encouraging daily or even multiple interactions with the app. The goal was to provide an additional motivation beyond the yoga classes already offered.
We introduced a meditation feature that complemented the app’s yoga sessions. The feature was designed to offer a calming and relaxing experience that users could easily integrate into their daily routines, anywhere and anytime.
The experience was tailored to engage the user’s visual, auditory, and tactile senses, ensuring accessibility in various environments like noisy commutes or quiet spaces. Users could customize their sessions with audio cues and phone vibrations, guiding them through breathing exercises even with their eyes closed for added concentration.