OJO

OJO

OJO

Website Redesign

Website Redesign

Website Redesign

CLIENT

CLIENT

OJO

OJO

ROLE

ROLE

UX/UI Designer

UX/UI Designer

LOCATION

LOCATION

Remote/Brazil

Remote/Brazil

BRIEF

BRIEF

Redesign of a SaaS app company's website whose goal is to attract and convert carrier companies to use their service.



Redesign of a SaaS app company's website whose goal is to attract and convert carrier companies to use their service.



Challenge

Challenge

Challenge

The company needed a new website to showcase their new branding and marketing strategy. In the previous version, the website was focused on a different audience and had inconsistencies regarding the app's performance and current goals. What before was sold as a simple app for truck drivers, now should be perceived as a reliable and technological solution for carriers.

Design Decisions

Design Decisions

Design Decisions

The redesign of the website focused primarily on a minimalist and clean design. Based on users feedback and benchmarking research, we prioritized the brands black and yellow color palette for a modern and dynamic outlook. We opted for short texts, big numbers and many images from the app itself. The big numbers helped with the company's reliability and the images promoted an inside look of the final product and its benefits.

The redesign of the website focused primarily on a minimalist and clean design. Based on users feedback and benchmarking research, we prioritized the brands black and yellow color palette for a modern and dynamic outlook. We opted for short texts, big numbers and many images from the app itself. The big numbers helped with the company's reliability and the images promoted an inside look of the final product and its benefits.

Results

Results

Results

Let's work together

Let's work together

Let's work together

Let's work together

Tell me more about your project.
Drop me a line: beravila23@gmail.com

Tell me more about your project.
Drop me a line: beravila23@gmail.com

Tell me more about your project.
Drop me a line: beravila23@gmail.com

Tell me more about your project.
Drop me a line: beravila23@gmail.com

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© Bernard Ávila

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